‘Tis the season for brand, community, and marketing managers to come up with forms of acknowledgment to bestow upon their users at the end of the year—so how can you do something without a massive user base, budget, or internal team? — We’re well into the holiday season, where most of us will spend a good chunk of time wrapping and unwrapping gifts for and from friends, family, colleagues, etc. During this time, each one of us will receive some form of “gift” from a brand, community, or organization.
